How Does bulk sms marketing service Work?

They must even focus and prioritise investments in mobile marketing if they want to keep the pace with continuous mobile development.

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SMS marketing

If you’re asking yourself why we are speaking about mobile Internet consumption when writing about Bulk SMS service, we’ll explain. When discussing mobile marketing and its continuous rise in importance, we cannot forget one of its vital focal points – SMS. SMS marketing (or text message marketing) is an integral part of mobile marketing. If people are so attached to their smartphones, then businesses must use ALL possibilities mobile phones offer, with SMS at the top of this list.

So, let’s go back to the question from the beginning of this article: what is the best way to effectuate SMS marketing? The answer is: by using HORISEN Business Messenger! Bulk SMS is a service that empowers you to realise your SMS marketing campaigns efficiently, quickly and cost-effectively. Bulk SMS also facilitates the way how you do your mobile marketing because it enables you to send large quantities of super-personalised messages directly to your customers.

Bulk SMS is the easiest way to interact with and engage your customers by sharing relevant information, announcing product-related news or communicating its value. In this way, you can reach out to a broad customer audience. Bulk messaging lets you deliver SMS messages to mobile handsets almost anywhere in the world. The power of this service is based on the fact that it enables fast and easy two-way SMS communication that can reach beyond borders. This service is an ideal solution for all businesses that want to connect to customers worldwide or specific target markets.

Bulk SMS application can be used to deliver advertising messages, alarms, stock exchange data, weather information, news updates, mobile banking, transaction information and many other relevant and useful data for customers. You can deliver any information you consider essential to your customers. You can even organise fun and engaging winning games or voting campaigns, and you can also collect customers’ feedback, so relevant and vital for your products and services. So, Bulk SMS service, in general, offers almost unlimited possibilities that can push your business and marketing efforts further, toward your goals.

One stop-shop for messaging business

You need to know that Bulk messaging is an automated process: you first must select the right SMS Marketing Platform provider, provide a list of mobile numbers, custom text to be sent, individual recipients (if any) and delivery date and time. When you choose your provider, for instance, if you decide to select HORISEN Business Messenger, after you give us all data listed above, we would then take care of the overall messaging management process and results. Bulk SMS is ideal for direct marketing activities, marketing or newsletter promotion, but also SMS newsletters.

If you still haven’t filled-in your customer database with mobile numbers (relevant customers and target groups for your business), we recommend you great SMS winning game apps such as SMS Quiz, SMS Voting, SMS Points collecting, etc. Bulk SMS app is just one part of your successful CRM (customer relationship management) efforts that will bring your business forward and increase sales.

One more thing. Although the number of instant messaging services is growing, the one thing that is still standard on every mobile is SMS. This service and the smart tool doesn’t rely on the Internet to work. It can connect everyone, anywhere on any mobile , ‘smart’ or not. And since mobiles are today’s first-aid information and communication kit, to be able to reach people wherever they are in a matter of seconds, directly and in a personalised way, is the power every business must use if it wants to remain competitive. And the easiest and most effective way to leverage this power is by using Bulk messaging service. So, if you are still not using Bulk messaging, you definitely should, and the first step in this process is to select the right service provider. The right choice will help you make the most of this super-useful service.

Now, how does Bulk SMS work?

You just need to do a few steps before starting a successful mobile marketing campaign:

1. Select Bulk SMS application
2. Choose numbers from your contacts database
3. Write custom text message(s)
4. Select individual recipients (if any)
5. Schedule date and time for sending SMS
6. Filter mobile users by different criteria (gender, age, place of residence, etc.)
7. Monitor the speed of the conversion process and follow up with a new campaign

And that’s it! As one survey found out, a staggering 98% of text messages are opened, making text messaging a very effective form of communication. This is why SMS is considered a vital sales and marketing tool.

Use this power wisely and create a clear and prepared marketing strategy that will increase your sales and build great brand loyalty.

What is bulk SMS marketing?

Bulk SMS marketing is a strategic approach to sending a high volume of text messages to customers and prospects via SMS technology. It helps you communicate with your audience via a channel encouraging immediate connection and engagement. According to a report by EZ Texting, 77% of consumers respond to text messages within fifteen minutes, and 59% respond within five minutes—significantly faster than other channels.

This immediacy is what makes text messaging marketing so powerful. However, it also means you must have a plan for following up. 66% of consumers expect a response to an SMS message within an hour. That’s why the content and links in your messages need to be reliable and secure. Providing a seamless experience from the message they receive to their end goal helps make it easier for them to convert.

When you understand how to use this channel effectively, you can foster stronger relationships with your target audience and scale your messaging strategy quickly and efficiently.

The benefits of bulk SMS marketing

Bulk SMS marketing is one of your company’s most immediately engaging communication channels. With the right bulk SMS gateway—the tool you use to facilitate sending high-volume SMS messages—you can quickly scale your SMS campaigns and streamline the process for your team.

SMS marketing messages also have a higher open rate than other marketing channels, sometimes reaching 98% per EZ Texting. SMS marketing can also have a very high ROI, with some sources stating that SMS can generate $71 per every dollar invested in the strategy. This return can be especially beneficial for small to medium-sized businesses, where every dollar counts.

Text messages are a more familiar and user-friendly channel as well. Most people in your audience will already use the channel to communicate with friends and family. That means you can have more fun and add more of your company’s personality in SMS marketing campaigns.

When you partner with a link management platform like Rebrandly, you can also use bulk SMS marketing to send out secure, branded links to build trust and strengthen your relationships. Those branded links can also boost conversion rates by 39% for your mobile marketing campaigns.

Implementing bulk SMS for your business

The easiest way to implement bulk SMS is to use a solid and reliable tool. There are many to choose from including:

• MessageBird
• VoiceSage
• TextMagic
• SendMode
• TextRepublic
• BulkSMS

Once you’ve chosen your tool, you can simply open its app or web interface, sign in and type or paste your text message and branded link in. Most interfaces will show your character length and most services also offer the option to personalize your texts with the recipients first name, last name, as well as some more advanced options.

The company is the world’s best bulk sms marketing service supplier. We are your one-stop shop for all needs. Our staff are highly-specialized and will help you find the product you need.

You’ll also be able to choose who the sender appears as and which lists you want your messages to go to. Don’t forget to check out the cost of your campaign before you confirm.

6 Bulk SMS marketing tips and best practices

Bulk SMS marketing is a critical part of your marketing campaign strategy. Here are a few tips and best practices you can use to help get your first SMS campaign up and running as quickly and efficiently as possible.

Choose a bulk SMS gateway

A successful SMS marketing campaign starts by choosing a reliable SMS marketing tool. The tool you choose will determine how easy it is to build campaigns and your ability to customize messages. There are many to choose from, including:

• Bird
• VoiceSage
• TextMagic
• SendMode
• BulkSMS

Most platforms allow you to define character lengths, personalize with relevant information, and bulk-generate SMS messages. Rebrandly’s Bird integration lets you to add dynamic, branded links directly to your SMS messages and streamline the content creation process for each campaign as well.

Once you’ve chosen a tool that integrates with your current technology stack, you should start determining what you want to achieve from your SMS marketing campaigns.

Create your bulk SMS marketing plan

At the start of the process, it is crucial to nail down the strategic goals and objectives for your bulk SMS campaigns. A clear strategy simplifies creating a high volume of SMS messages and gives your team the guidance they need to execute as efficiently as possible.

You can use mass texting for several different marketing and communications purposes:

Once you’ve determined the kind of SMS campaign messages you want to send, define the metrics you want to impact and the potential ROI. Then, outline those goals in a shared document for your team and move forward, knowing that everyone is working towards the same results.

Include branded links in your SMS messages

Every message you send as a part of your bulk SMS campaign needs to be seen as credible and reliable to both recipients and their mobile carriers. Rebrandly provides secure, branded links for your bulk SMS marketing campaigns, ensuring every message is trusted and recognizable.

Branded links also help reinforce your company’s personality and create links for any type of campaign—like using a brand.store domain, for example. A consistent experience ensures that everyone receiving these messages knows who sent them and is confident to click through.

Segment your audience

Consumers expect a certain level of personalization whenever they interact with your company. Creating that experience starts by understanding the different kinds of people that make up your audience and their specific needs. And it can significantly increase conversion rates when you do.

Personalized campaigns are highly effective at conversions, boost engagement, and encourage better customer relationships.

Use your marketing and demographic data to build customer personas and profiles, which you can turn into target audiences. With a link management platform like Rebrandly, you can create links that dynamically route traffic based on characteristics such as location, language, device type, and more. Dynamic traffic routing helps you serve audience content tailored to their native language and specific to their needs. 

You can also use digital analytics platforms like Amplitude or Clearbit to enrich each SMS message with details such as name, account number, etc. And create messages that speak directly to the individuals in your audience.

Determine the best time to send your SMS campaigns

Timing matters. If your audience isn’t ready to engage with a message as soon as they receive it, you’ll miss out on conversion and the potential to build a stronger relationship. Segmenting your audience is the first step towards sending text messages at the right time; then, you can designate the time zone based on their location and schedule texts at precisely the right time.

This time-specific experience is especially important when you have a sale or promotion that only lasts for a specific time. That’s where link expiration with Rebrandly can help. This feature lets you automatically create links that expire after the promotion ends, increasing your audience’s urgency and spurring more clicks. Over time, you can also learn what times work best for your messages and refine the send times accordingly.

Track and monitor your results

Like other marketing campaigns, bulk SMS marketing benefits from strategic monitoring and analysis. Segmenting your audience, using Dynamic Link Routing, and adding UTM parameters to your branded links help you track precisely how effective your bulk SMS messages are at connecting with your audience.

Granular tracking parameters let you see which content, topics, and CTAs best drive customer engagement and how those messages lead to conversions. This data makes it easy to optimize your bulk SMS marketing and create more effective campaigns in the future.

Bulk SMS marketing helps you engage at scale

The high levels of engagement for SMS marketing and new features in SMS communications help you connect with a large audience.Using branded and secure links in your messages boosts this engagement even further by ensuring a seamless experience for anyone who clicks through.

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