6 Skin Care Packaging Ideas

Skin Care Packaging Ideas | Packaging for Cosmetics

Expectations are high when it comes to skincare and the cosmetics container it comes in, and in an aesthetic-driven industry, the aesthetic of your packaging is extremely important to your customer when it comes to creating a product that sells. Skincare brands focus on clean products, convenience, minimalism, a fresh look, limited ingredients, and eye-catching designs that attract without overwhelming. 

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Help your skincare brand and skin care products catch the spotlight with these 6 skin care packaging tips. 

Six Skin Care Packaging Ideas

1. Keep it travel-friendly.

Travel is on the up and up, and consumers are looking for a way to keep their beauty routine while on vacation. Flexible packaging comes in really hand with this one, as well as individually packed face or eye masks. They make it easy to snag a single product or two for a trip and pack these cosmetics conveniently in a bag instead of trying to fit in some giant, awkwardly shaped tub or bottles. Thin, slender, single-use packaging is also easy to place in both carry-on bags or check-in luggage, which makes them more versatile. Light skincare packaging that doesn’t weigh down with a dense glass or plastic bottles also makes a big difference in helping consumers not burden their luggage down with heavy items. Creams, lotions, masks, and other cosmetic products that have a resealable packaging that won’t pop open on flights are an additional added bonus.

2. Sell the natural and organic.

Clean skincare is a major bonus for shoppers, and for some shoppers, it’s a necessity. There should be some form of identification on your packaging that sells the following benefits: clean, natural, organic, limited ingredient, no harsh chemicals, sulfate-free, etc. You can also use little symbols in place of the exact wordage or in conjunction with the words. Consumers need to see it and know it exists for your product for them to buy. Skincare is a massively growing industry with increasing demand right now, so even if you can’t sell all of these traits, figure out which ones you can and promote them on the packaging. Figure out what pertains to your product and make sure your buyers know it.

3. Promote sustainable and cruelty-free.

The moral and ethical expectation stands stronger than ever for most cosmetics. If you can label your cosmetics product as cruelty-free, sustainably sourced, ethically made, and the like, then it’s to your benefit to find somewhere to state this on the packaging. This might be packaging or bottles that are recycled, biodegradable, repurposed, or sustainably created and a product that is made without animal testing or ingredients without animal testing. Little symbols and graphics are also another way to elevate this signage. If you have a minimal front design, these can also easily be incorporated on the back of the packaging for consumers to find without having it be the first impression.

4. Emphasize the typography.

A lot of major skincare and cosmetics companies focus their branding almost exclusively on typography-dependent visuals. Find an iconic font or two and rely on them to establish your skin care brands. This is an effective marketing strategy for skincare because the modern consumer wants a product that is effective yet simple in the ingredients. There’s no need to overburden with graphics, colors, and extravagant designs because cosmetics consumers are just looking for something that works and that looks nice on their counter. Typography-focused branding is very on-trend with home décor since it follows minimalism, modernism, and similar trending décor styles. Straight-lined, sanserif fonts seem to be particularly popular, especially right now.

5. Keep products fresh.

Especially for liquid cosmetics products or facial care products, it’s important that you keep everything fresh and well-preserved. Many cosmetics and skincare products pride themselves on having fresh ingredients that are better for the skin, which means you need to be able to close the package and keep it maintained for long-term use. Sealed products that are single-use or resealable zippers or screw tops for products that are multi-use should also have lining and materials that keep it preserved, too.

6. Use small pops of color.

In alignment with the typography-focused aesthetics, if you want to use color on your cosmetics packaging, use it in small pops. Don’t do anything busy, chaotic, or too energetic because skincare should be relaxing, soothing, and refreshing. Rather than have a busy color palette that visually overwhelms, use a few signature colors on your package to attract attention and emphasize the uniqueness of your product. Muted, subdued, or monochromatic palettes are going to be the most effective packaging colors in the current market. 

Skin Care Packaging Design Inspirations 

These brands get it, and have implemented a lot of the best practices. The designs below should inspire some creative ideas of your own! Check out the best skin care trends and cosmetic packaging ideas. 

Drunk Elephant

The entire Drunk Elephant line of facial care products features white bottles with colorful, monochromatic lids. The minimal use of color is refreshing and eye-catching, and the minimalistic, drawn elephant graphic is cute yet professional. They pair it with little pops of additional orange throughout the bottle (or whatever the signature color is for that product). The typography isn’t anything crazy, but overall, the packaging is effective and sells well.

JLO Beauty

Jennifer Lopez’s new skincare and cosmetics line is typography-focused, with no graphics, no color, and a simple font pairing that looks professional, sleek, and stylish. It’s modern and aesthetically pleasing for facial care products, which particularly targets the modern consumer. Two bold san-serif fonts strategically placed on the package that is single-use with one mask are all it took to sell. It’s also in convenient tear-open packaging that contains one mask and makes it easy to pack or store.

Sephora Hair

The Sephora brand of skin care formulas and cosmetics products all follow similar packaging designs, although they have plenty of variety with the types of packaging they use. Simple color palettes, usually just one or two colors that are engaging and often energetic and bright, are characteristic of them. Most of their Sephora brand packaging also has cute graphics, fun colors and styles, and bold and funky fonts. It strays from the norm but still keeps it fun on a visual level.

Youth to the People

Youth to the People markets itself with its beauty products packaging as being nutrient-rich, health-food-focused, and made with natural ingredients. Clear packaging bottles and cosmetic containers gives off a sense of transparency, which consumers want since they want to know what is in their product (although clear packaging works better for clear liquids and not for thicker creams). They emphasize “kale” and “green tea” on most of their packaging. They also give off a natural and eco-friendly tone with the simple brown cardboard packaging.

Volition 

Volition’s mask set has quite a bit more color than most skincare brands, but the pop of pink is effective, especially when paired with the apple logo, which denotes a healthy connotation. Multiple, single-use masks that are individually wrapped with a tear-notch but still packaged conveniently within the cardboard box help for organization and gives the option to pack a mask or two when traveling.

Wishful

Wishful effectively uses a pop of color – the lime green – and pairs it with the signature holographic lettering that is present on all their various packaging. It’s bright and fun, and their products’ color matches the packaging as well. The typography-focused logo and branding are also straight and to the point, but the colors make it fun and engaging.

Lux Unfiltered 

Lux Unfiltered uses a neutral palette and bamboo-toned shades to convey a sense of a natural and healthy product. The typography is central to the design, and the clear packaging also gives off transparency to consumers. It may not be natural and organic, but it gives off that vibe with packaging that seems ‘healthier,’ so to speak.

Amika

Amika is one of those rare brands that pulls off a lot of color and pulls it off well. They don’t limit their color palette; they don’t focus on their typography (although their font choice is unique and memorable) and it doesn’t give off natural and organic vibes. But what they have works! The patterns are soothing and repetitive, which is consistent across all their products. The color wheel is always well-represented but with colors that pair well rather than clash (orange/blue/lime green, pink/orange/yellow, etc.), and it’s a great energy overall.

Pattern

Pattern uniquely caters to textured hair, which is evident by its logo and graphic. The black and yellow color palette keeps it minimal and has a single pop of color. The simple abstract graphic underneath linear, bold typography and a package in full color make for a bold, eye-catching package.

Rael Beauty

Rael Beauty’s pastel color palette to distinguish the different types of masks they have keeps it easy to tell them apart and easy on the eyes. The single-letter serif font logo wrapped in leaves is earthy yet professional. Single packages keep each mask fresh and make it easy for consumers to take them on travels.

An unattractive label is not a “good look” for a beauty product. Aesthetics are an important factor when investing in labels for cosmetics and beauty products, but it’s not the only aspect that you need to consider. Here are six tips that you should follow when it’s time to design and order custom labels for your beauty products.

1. Follow the FDA’s Cosmetic Label Guidelines

A label design that doesn’t follow the rules isn’t going to do your products any good. Misbranded cosmetic packaging is subject to regulatory action from the FDA if it’s found to be misleading or lack any of the required information.

What Counts as a “Cosmetic” Product?

The Federal Food, Drug, and Cosmetic Act (FD&C Act) categorizes cosmetics as products applied to the body for aesthetic purposes without altering its structure or functions, excluding soaps that only claim to cleanse.

This includes “products such as skin creams, lotions, perfumes, lipsticks, fingernail polishes, eye and facial make-up preparations, shampoos, permanent waves, hair colors, toothpastes, deodorants, and any material intended for use as a component of a cosmetic product.”

Products that serve both cosmetic and therapeutic purposes, such as fluoride toothpaste or sunscreen, must adhere to the regulatory standards for both cosmetics and drugs, facing more stringent requirements like annual FDA registration and adherence to certain manufacturing practices.

FDA Cosmetics Labeling Guidelines

The FDA provides a cosmetic labeling guide that can help you ensure that your product labels follow any regulatory requirements. These include detailed requirements for all accompanying labels and written materials:

• Label statements required by the FD&C Act must be visible on both inside and outside containers or wrappers.
• Ingredient labeling and net quantity statement is required only on the outer container’s principal display panel, as per 21 CFR 701 and 740 regulations.
• The principal display panel must:
  • Display the product name, descriptive nature or use, and accurate net quantity of contents (in weight, measure, numerical count).
  • Place the net quantity declaration distinctly at the bottom in a type size regulated according to container size.
  • Include sold, semi-solid, or viscous cosmetics in quantities in pound/ounce; liquids in U.S. gallon/quart/pint/fluid ounce. Quantities greater than one pound/pint should also state largest whole units (pounds/ounces or quarts/pints/ounces), optionally including metric measurements.
• The name and place of business of the firm marketing the product should appear on an information panel: includes street address unless listed in current directories but must always include city, state, zip code. If not manufactured by marketer: indicate “Manufactured for …” or “Distributed by …”.
• All imported articles must state on the label the country of origin

Declaration of Ingredients

Cosmetics for retail sale must include an ingredient list, while professional-use products are exempt unless sold to consumers.

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• The ingredient declaration should be conspicuous and readable at purchase, appearing on any information panel or affixed tag/tape/card.
  • Letter height minimum: 1/16 inch; for packages <12 square inches, min. 1/32 inch.
  • Off-package labeling allowed under specific conditions (e.g., cosmetics in compartmented trays without a folding carton).
• Cosmetic ingredients should be listed in descending order of predominance except:
  • Color additives and ingredients ≤1% can disregard order.
  • Names must follow regulation-established terms; some may be grouped as “and other ingredients.”
• For cosmetics also classified as drugs, drug ingredients labeled first as “active ingredient(s).”

Label Warnings

Cosmetics that could be hazardous if misused must have clear warning labels and directions for safe use, as mandated by regulation 21 CFR 740, especially products like aerosol cosmetics, feminine deodorant sprays, and children’s bubble baths.

While not required by the FD&C Act to test products for safety, manufacturers are strongly encouraged by the FDA to do so; otherwise, they must include a specific warning label indicating the product’s safety has not been determined.

Tamper Resistant Packaging

Liquid oral hygiene and cosmetic vaginal products sold at retail must be in tamper-resistant packaging, featuring a distinctive indicator or barrier that alerts consumers to any tampering.

The package must also clearly display a statement about its tamper-resistant feature, which remains visible even if the feature is compromised, as per Sec. 21 CFR 700.25.

2. Highlight Features and Benefits

The FDA’s required information isn’t the only item that you’ll want to include on your product labels. Highlighting product features and benefits can be a good way to help distinguish yourself from competitors, especially if certain claims can be a deciding factor for your target audience. These types of claims include:

• Organic: Featuring “organic” on labels assures consumers that the product contains naturally sourced ingredients, appealing to those seeking chemical-free beauty options.
• Vegan: Highlighting a product as “vegan” communicates it contains no animal-derived ingredients, catering to ethical and environmentally conscious shoppers.
• Cruelty-Free/Not Tested on Animals: A “cruelty-free” claim signals that the product and its ingredients were not tested on animals, aligning with the values of compassionate consumers.
• Alcohol-Free: Labeling products as “alcohol-free” can attract customers looking for gentle formulations that won’t dry out or irritate sensitive skin types.
• Hypoallergenic: The term “hypoallergenic” suggests a lower risk of allergic reaction, making it desirable for individuals with sensitive skin seeking safe beauty solutions.

If any of these claims are truthful and not misleading, they can be added to your product label.

Another piece of information that’s good to include is an expiration date. U.S. law currently doesn’t have any regulations involving expiration dates, but each company does have a responsibility for the safety of their products. If your products will expire, it’s best to include that date on your label for the good of your customers.

3. Think About Label Shapes and Sizes You’ll Need

Unless you carry one type of product, there’s a fair chance that your labels aren’t going to be a one-size-fits-all solution. Common cosmetic containers include:

• Airless bottles
• Pumps
• Sprayers
• Jars
• Tubes
• Droppers
• Compacts

Each one of these containers can call for labels of different shapes and sizes. This can be a serious issue if you’re banking on using the same exact design for every product.

While you can certainly use the same color scheme, font choices, and other design details for each container, you’ll want to make sure that you adapt your branding and any legally-required information to the various label shapes needed for every applicable container.

4. Consider Special Printing Techniques and Materials

Don’t be afraid to take advantage of special printing techniques for your cosmetics and other beauty products. These value-added services can add both style and function to your product labels.

Durable Finishes

For beauty products and cosmetics that are often exposed to moisture and high humidity, choosing the right finish can ensure the label maintains its integrity. Finishing techniques like lamination, UV varnish, or an ultra gloss finish are commonly used to protect the label from smudging, tearing, and fading.

Double Sided Labels

If you have a clear container, double sided labels are an eye-catching way to make the most of available space. These labels can be read through your container, adding some additional depth to the look of your packaging.

Hot Foil Stamping

Whether you want to make your product look flashy or sophisticated, hot foil stamping can add a dash of style to your labels. Traditional hot foil stamped labels feature gold and silver, but you have many other options that can change your product’s look, such as a matte black stamp or a holographic sheen.

Embossed Labels

Labels aren’t just a visual medium. Label embossing physically raises specific aspects of your label, adding a three-dimensional look and feel to your beauty product labels.

Waterproof Labels

Your labels shouldn’t fall off until long after your consumers are done with your products. If there’s a chance that your products will come into regular contact with water, you should consider investing in waterproof labels.

Hang Tags

Ever wish you had some extra label space? Custom hang tags give you some extra real estate for brand information, promote special deals, or include any other key details that just won’t fit on your labels.

5. Choose the Best Adhesive for Your Product Label

Having an elegant cosmetic label is only beneficial if it remains attached to the surface of the product. Often custom beauty products like face wash, lotion, perfume, body scrub, and shampoo are used around showers and sinks, leaving them exposed to water, wide temperature ranges, and high-humidity environments.

Without proper adhesive, the integrity of the product label can become compromised making it harder to read or causing it to fall off completely. Below are a few factors to consider if your label is going to last in a high-moisture environment.

Adhesive Performance

As beauty and cosmetic labels are exposed to water, alcohol, plasticizers, and other harsh substances, they must maintain their adherence. Selecting a high-quality adhesive will help to not only prevent your custom label from falling off, but prevent it from losing its appearance as well.

Types of High-Quality Adhesives

Typically, for products that aren’t exposed to humidity a standard all-temperature adhesive will work perfectly. However, if your product is going to be used frequently in a humid environment your adhesive will need to have a high solvent resistance. This will help your product label maintain its stickiness when exposed to water, alcohol, or different solvents.

Along with a high solvent resistance, having an adhesive with high shear resistance is recommended for most custom beauty products. You will want your label to be able to withstand constant stress without tearing or cracking. This is especially true if your product is something that must be squeezed.

Pairing Your Adhesive with Your Product Packaging

It is important to consider your label’s material and the packaging of your product when selecting an adhesive. Many manufacturers choose soft-touch containers to give the bottle a better velvety feel. However, in order to attain full adhesion, a very aggressive permanent adhesive is needed. Likewise, any custom clear film labels will require ultra-clear permanent adhesives.

6. Design an Irresistible Product Label

Walk down any beauty aisle and you’ll find shelf after shelf with stunning designs. Designing a compelling cosmetic product label means blending aesthetics, functionality, and branding in a way that captivates potential consumers at first glance.

• Use color psychology to your advantage: Incorporate colors that evoke emotions and perceptions related to your product, enhancing the consumer’s connection and desire for it.
• Use unique typography and visual hierarchy: Use clear typography and a structured visual hierarchy to make essential information easily navigable, ensuring consumers can quickly find what they need.
• Set it apart with textured surfaces or unique shapes: Add textured surfaces or unique label shapes to introduce a tactile dimension that stands out on the shelf, inviting physical interaction.
• Tell a story through design: Craft a narrative with your label design to develop a deeper bond between the consumer and your product.
• Adopt minimalistic design approach: Embrace minimalism for a clean, modern aesthetic that highlights key features of your product without overwhelming consumers with information.
• Color match your product: Consider matching your label color with the cosmetic inside for cohesive packaging that visually communicates the product’s look before it’s even opened.
• Try eye-catching patterns: Test out irregular or abstract patterns in designs to give packages an edge while still maintaining a broad appeal.

Find the Right Professionals

It’s not always easy to create a quality label for beauty products. That’s why it’s best to invest in a good designer and printing company to ensure that your product labels are as good as they need to be to attract new customers.

At Blue Label, our digital printing technology gives us the ability to quickly and efficiently print quality labels. Not only can we handle special printing techniques to make your labels stand out, we can also group multiple label versions in the same order to save you money. If you’re still looking for a label designer, our designer directory can help you find a partner to help you bring your vision to life.

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